GOKMUL:ONE Opens at Shinsegae Department Store Main Branch (Myeongdong)

Premium grain care-food brand GOKMUL:ONE has opened at the Main Branch of Shinsegae Department Store.

With the rise of the “slow-aging” trend, interest in healthy eating is growing and so is demand for whole grains. Minimally processed whole-grain foods that preserve nutrition are gaining attention as a new wellness food culture, and the market continues to expand.

GOKMUL:ONE is a premium grain brand proposing healthy grain-eating habits through whole-grain convenience foods, with its flagship Meal Essence Grain TokTok.

At the Shinsegae Main Branch, shoppers can find two varieties of Grain TokTok in person. This is meaningful in that consumers who previously encountered the brand mainly online can now see and purchase the products in an offline space.

Grain TokTok is made with GOKMUL:ONE's own Grain-Care technology — a soaking process tuned to each grain and high-temperature, high-pressure cooking that preserves nutrition while softening texture. It is ready to eat, with no soaking or cooking required.

Online, GOKMUL:ONE offers a broad range including Kamut & Farro and Farro & Fava Bean, while offline it focuses on flagship products to deliver a brand experience — a channel-specific strategy that builds synergy and widens consumer touchpoints.

“Opening at the Shinsegae Main Branch is an opportunity to introduce the healthy lifestyle and grain food culture we pursue to more consumers,” a GOKMUL:ONE representative said. “We will continue to expand consumer touchpoints across diverse channels as a brand that proposes healthy grain-eating habits.”