GOKMUL:ONE Enters House of Shinsegae Cheongdam “Twelve”

Premium grain care-food brand GOKMUL:ONE has entered “Twelve,” the food hall at House of Shinsegae Cheongdam in Cheongdam-dong, Gangnam-gu, Seoul.

As interest in healthy eating and slow-aging grows, minimally processed whole-grain foods are drawing attention as a new wellness food culture, and demand for health-oriented products continues to expand — especially within premium food halls.

Twelve is a basement-level food hall created by fully renovating the former SSG Food Market Cheongdam. It curates around 6,000 products according to twelve criteria such as origin, seasonality, and carbon footprint. Known for its demanding entry standards, GOKMUL:ONE's inclusion here further strengthens the brand's premium image.

Through this opening, GOKMUL:ONE presents two of its flagship Grain TokTok varieties — Chickpea & Oat and Black Soybean & Lentil. These are ready-to-eat grain foods that require no soaking or cooking, designed so anyone can enjoy a healthy grain meal even in a busy daily life.

Grain TokTok is developed with GOKMUL:ONE's own Grain-Care technology, applying a soaking process tuned to each grain and high-temperature, high-pressure cooking to preserve nutrients while softening texture — making whole grains easier and more comfortable to enjoy.

Beyond Twelve, GOKMUL:ONE has recently opened at Shinsegae Department Store's Main and Gangnam branches, and will meet customers on home shopping via a CJ ONSTYLE TV broadcast later this month — broadening its presence across online, department stores, premium food halls, and TV shopping.

“Twelve is a space to meet discerning consumers directly — an important channel for conveying GOKMUL:ONE's brand philosophy and product value,” a representative from GOKMUL:ONE's strategic planning team said. “We will continue to contribute to consumers' healthy diets through diverse touchpoints.”