GOKMUL:ONE Goes Live on CJ ONSTYLE TV Home Shopping (March 20)
Premium grain care-food brand GOKMUL:ONE will hold a live broadcast on CJ ONSTYLE TV home shopping on March 20, from 2:35 to 3:30 PM (KST), featuring the Grain TokTok Premium Care Edition 110g. The product was previously introduced on CJ ONSTYLE's flagship program “The Lee Seung-yeon Show,” where it drew strong consumer interest.
As the “slow-aging” wellness trend takes center stage, interest in healthy eating continues to grow — and so does demand for whole grains. Minimally processed whole-grain foods that preserve nutrition are gaining attention as a new wellness food culture, particularly among mature consumers.
GOKMUL:ONE is a premium grain brand that proposes healthy grain-eating habits through whole-grain convenience foods. Its flagship product, born from this philosophy, is Meal Essence Grain TokTok.
For this broadcast, GOKMUL:ONE presents its flagship Grain TokTok in a special TV-shopping set and price. It unveils the 110g Premium Care Edition — an upgrade of the 40g product previously sold online and in department stores. Available in three grain blends — Chickpea & Oat, Black Soybean & Lentil, and Khorasan & Farro — the edition offers a larger volume and enhanced nutritional design tailored to TV-shopping customers, prepared as a set available only during the broadcast.
Grain TokTok is developed with GOKMUL:ONE's own Grain-Care technology: a soaking process tuned to each grain's characteristics, combined with high-temperature, high-pressure cooking that preserves nutrition while gently softening the texture. With no soaking or cooking required — simply open and eat — it delivers a moist, tender bite and has earned a high repurchase rate among consumers.
GOKMUL:ONE is currently available at premium food retailers including Shinsegae Department Store (Main and Gangnam branches) and House of Shinsegae. Following its department-store presence, the CJ ONSTYLE broadcast marks another step in expanding the brand's footprint in the premium grain convenience-food market.
“As interest in healthy grain-eating grows, demand for products that make whole grains easy to enjoy keeps rising,” a GOKMUL:ONE representative said. “Through this CJ ONSTYLE broadcast, we hope to propose a new food culture where anyone can enjoy a healthy grain meal, simply, even in a busy daily life.”